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Practical ecology · Sustainable technology

Too Good To Go: the app that fights food waste

Too Good To Go, launched in the Netherlands in 2015, is an innovative app that fights food waste, supports the local economy and promotes sustainable lifestyles. Let’s see how it works.

[teksomolika] © 123RF.com]

One of the greatest scourges afflicting Western countries in our time is food waste. Sadly, millions of people around the world go hungry, while tonnes of edible food are thrown away every day. Fighting this culture of waste and rampant consumerism is a challenge that our society is slowly beginning to take on, thanks also to initiatives such as Too Good To Go.

The Too Good To Go project began in the Netherlands in 2015 but soon gained international recognition. It is an application, which can be downloaded onto your smartphone, that connects restaurants, grocery shops and other food retailers taking part in the initiative with consumers who want to buy food at discounted prices, while avoiding food waste.

The idea behind Too Good To Go is simple but incredibly effective: shops upload surprise boxes to the app, containing food that has not been sold during the day and would otherwise be thrown away, and make them available to users, who can reserve and pay for them through the app. This way, instead of ending up in the bin, the food is eaten, and the retailers recover at least part of their costs.

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For customers, there are several advantages. In particular, speaking for the category I represent, that of the student living away from home, the savings are considerable; indeed, sometimes the surprise boxes contain foods that, at full price, one could hardly afford to buy often. I am thinking, for example, of quality cheeses and cured meats, nuts and dried fruit, and pastries. Moreover, Too Good To Go is an excellent dinner-saver: after a day of study or work, stopping at a pizzeria and collecting a box is a quick and cheap way to get by, without queuing at the supermarket.

Of course, you have to like the element of surprise, since when reserving the box the customer only has a rough idea of what might be inside, but if you are the curious type, the problem is solved.

What is more, the impact of Too Good To Go is not limited to tackling food waste, because the app actively supports the local economy. Many of the businesses taking part in the initiative are, in fact, small outlets, such as bakeries, independent restaurants and neighbourhood grocery shops. By working with them, Too Good To Go helps them promote themselves and avoid financial waste. This form of support for small local businesses is essential, especially after the pandemic, which, as is well known, caused serious difficulties for many small firms.

Whether or not you use it, Too Good To Go is an app that, in any case, makes you reflect on the important and topical issue of waste reduction, promoting sustainable lifestyles. The aim of the initiative is, in fact, also to raise users’ awareness of the amount of food that is needlessly thrown away every day, and to encourage them to take concrete action to fight this harmful trend.

Indeed, the Too Good To Go initiative has gained popularity all over the world, with several million users in various countries. Italy, given its food and wine culture and, more generally, its focus on food quality, is one of the countries where the application is particularly appreciated.

Those who use Too Good To Go know that the retailers who take part are spread quite widely across the country, and to find them you simply open the application and view the nearest ones on the map.

Too Good To Go is, therefore, a convenient and intuitive app that lets you save money on food and, at the same time, combat food waste, supporting the local economy and adopting sustainable lifestyles.

With its success around the world, Too Good To Go shows that adopting innovative solutions can make a difference in creating a fairer and more sustainable future. By using Too Good To Go, we can all contribute to positive change and become part of a global trend towards a more conscious use of food resources.

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