Looking at the creams and make-up displayed on the shelves of perfumeries or in the beauty aisle of supermarkets, you can see that more and more packages carry symbols certifying the use of organic ingredients from sustainable sources and guaranteeing that no animal testing has taken place.
In particular, companies that adhere to the international “Stop Animal Testing” Standard put the Leaping Bunny on their products, that is, the symbol of a jumping rabbit, which certifies the cruelty-free nature of the cosmetic, together with the wording “LAV - Dalla parte degli animali” (Leaping Bunny).
The COSMOS logo, on the other hand, certifies that the product is made with organic ingredients and/or chemical substances of natural origin. More specifically, COSMOS ORGANIC indicates that at least 95% of the organic ingredients in the cosmetic’s formula come from organic farming; while COSMOS NATURAL means that the product is made almost exclusively with substances of natural origin (COSMOS Standard).
Companies that embrace this philosophy therefore rely on ingredients that are harmful neither to health nor to the environment, so as to guarantee conscious and responsible beauty. Besides attention to cosmetic formulas, there is often a certain sensitivity to waste reduction as well, as recyclable or biodegradable packaging is preferred. But let’s look at some concrete examples.
OMIA Laboratori Eco Bio
OMIA Laboratori Eco Bio is an Italian company specialising in the production of eco-sustainable and organic beauty products. Founded with the aim of offering beauty solutions that are natural and respectful of the environment, OMIA is committed to guaranteeing the highest quality of its products, using only ingredients from organic farming and certified suppliers.
OMIA’s best-known sustainable products include organic face and body cleansers, and moisturising and anti-wrinkle creams that are kind to the planet and gentle on the skin, as they contain no silicones, parabens or artificial colourings. OMIA makes its cosmetics solely with natural ingredients such as extracts of Mediterranean flowers and plants, like Salento aloe, Sicilian almond or Moroccan argan oil.
Thanks to its attention to the environment and nature, OMIA positions itself as an ethical and responsible company, ideal for anyone looking for a green and eco-friendly beauty routine.
Bottega Verde
Bottega Verde, too, is a Tuscan company that deals in sustainable beauty products. Its philosophy is based on the idea that beauty comes from nature, and it therefore uses only 100% natural ingredients from organic farming.
Make-up, creams and cleansers are free of silicones, parabens, mineral oils and artificial colourings; they are also certified cruelty-free, thus guaranteeing complete skin care that respects the planet and animals.
Bottega Verde is also committed to reducing the environmental impact of its products, using eco-sustainable packaging and reducing the use of plastic. In addition, the company supports reforestation projects and environmental conservation to help protect biodiversity and safeguard the planet.
Its green philosophy and constant commitment to social responsibility make Bottega Verde a benchmark in the natural and sustainable cosmetics sector.
I Provenzali
Founded in Liguria in 1965, the company I Provenzali has always stood out for its philosophy oriented towards tradition and respect for the environment. Here too, all its products are made with ingredients from organic farming, without the use of chemicals harmful to the skin.
I Provenzali is, moreover, cruelty-free, and over the years it has become a benchmark in the natural beauty sector. Combining tradition, sustainability and innovation, it stands out for its attention to the green cause, offering high-quality products.
Among them, we find, for example, solid soaps made with natural ingredients, or moisturising creams and organic cleansers formulated with extracts of medicinal plants and essential oils and protected by fully compostable packaging.
Not just make-up and creams
But it is not just about creams and make-up: it is not only the production of cosmetics that matters for sustainable make-up, but also the way they are used and disposed of, which is crucial to reducing their environmental impact. For example, it is important to apply make-up using synthetic-fibre brushes rather than animal-hair ones, or to choose multifunctional products that reduce the number of containers to dispose of.
In addition, it is best to give up the habit of removing make-up with disposable pads, which end up in the general waste bin: there are cotton or cellulose pads that can be washed by hand easily and quickly after use and reused.
No more excuses from now on! When we buy a beauty product we know what to look for, taking care not only of ourselves but also of the planet, for a cleaner and healthier world!
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