Perfumes, too, must become ever more sustainable products. This is the challenge the perfumery industry is facing: achieving the goal of an ever lower impact on the environment throughout the entire production and consumption cycle.
The Accademia del Profumo, in its annual Award, has enriched the 2021 edition with a special recognition for responsible fragrance innovation, in collaboration with the Green Economy Observatory of Bocconi University.
For over thirty years the Academy has ‘promoted and showcased perfume and its supply chain, rewarding the innovations and creative proposals of the fragrances launched on the Italian market each year and, with the introduction of this new recognition, aims to highlight the commitment of perfumery companies to improving the sustainability of their products’.
The new focus on environmental sustainability is spreading to every level of the supply chain: from raw material sourcing choices to the optimisation of manufacturing processes, to innovations introduced in formulas and packaging, through to reducing environmental impact in the distribution, sale, consumption and end-of-life stages.
