It’s holiday time. The travelling IT.A.CA festival is an opportunity to discover destinations and programmes

Responsible tourism in Italy has a festival full of events, from May to November. 22 stops from north to south to experience our splendid, fragile land in all its richness (and with awareness)

G.T.M. 29 May 2023 3 minute read

For those who want to approach responsible tourism, and for those who already know and practise it and want to discover new destinations and new inspirations, the unmissable event, every year from May, is the IT.A.CA Festival. A now historic event, it is the first festival in Europe dedicated to ‘sustainable tourism’. This year it will run from May to November across 12 Italian regions, with 23 stops.

The 2023 theme – A whole different story

What are the sustainable strategies for achieving fully ‘responsible’ tourism, towards the environment and the communities that live in it? This, in short, is the big theme of the 2023 edition: it will certainly be a melting pot of ideas, experiences and inspiration for everyone who cares about sustainable tourism. First and foremost for cultural and tourism operators, who are tasked with designing and planning new itineraries and experiences (as we know, tourism thrives on novelty and constant updates, alongside established offerings). And then there is the public, increasingly attentive to this segment of tourism but also, rightly, increasingly demanding.

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After “The Right to Breathe”, the theme of the 2021 edition, and “Inhabiting the Future”, the theme of 2022, for 2023 IT.A.CÀ has chosen “A Whole Different Story” – Communities tell their territories.
“Listening to a story from the living voice of those who experienced it, asking questions, hearing answers, looking each other in the eye, shaking hands,” explained Pierluigi Musarò, director of IT.A.CÀ. “All this gives us back the sense of relationship, which we risked losing in these years of forced distance and which, if we do not take action, we still risk seeing flattened into mere digital connections.”

“A Whole Different Story” therefore aims to focus on the communities and the people who live in them, bring them to life and build them, with respect for the increasingly fragile ecosystem of our territories.

The festival this year is divided into 22 stops, scattered across the whole country. They involve 12 regions – from May to November – and aspire to become true “narrators of the territory”.
There will be “storytelling walks”, discovering places of deep, discreet and often hidden charm. The storytellers will be the very people who live and work in that territory and strive for its sustainability. Words will often be accompanied by music, as well as by food and wine, traditional and genuine of course. Many stops also relate to health and the environment, history and archaeology.

To give an example, one of the first stops will be Taranto and the Terra delle Gravine (2–4 June): “storytelling” treks among the WWF Oases of Monte Sant’Elia and the Lipu Oasis of Gravina di Laterza, fresh pasta workshops offered by the communities, and an urban trek to discover the casemates.

ALL THE DATES AND STOPS OF IT.A.CÀ 2023

You can read the IT.A.CÀ 2023 programme at this link:

https://www.festivalitaca.net/il-festival/programmi-it-a-ca-2023

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It’s holiday time. The travelling IT.A.CA festival is an opportunity to discover destinations and programmes

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